Before we even start to panic let us look back into personal & global history to note how often such crisis have hit world economy. Such turbulence have been part of natural economic cycles but what is different this time is information available, information available is making its impact even bigger thus resulting in shrinking economies. But the world will never stop; it will walk differently in these times. Like every other time Travel Companies will be effected and thus let us start planning and counter.
As Travel Companies we will have to make note of following check list:
Hold Tight: Do not loose your existing customer and be proactive. What we can loose in this time is what we have taken for granted.
Reach out: Extend your arm to new customers & new opportunities. Planes are not flying empty find out who is flying before your competition does it.
Accelerate: Quick check on marketing & promotional activities, implement CRM tool that can help you touch base with your customers in multiple way such as email, phone, Website, forums, blogs etc.,
Offer more: In past if you have been agency that was offering specific travel option, don’t limit your self to vanilla flavor selling, add toppings, if your core product was Airline tickets, Visa Service load your shelves with more offerings.
Co – Marketing: You don’t have to be jack of all trades hence partner with complimenting Services company and exchange resources & opportunities.
Re-Negotiate: On one hand re-negotiate with suppliers & on other hand offer your customer an opportunity to re-negotiate your contracts.
